UNICA4EU, a consortium dedicated to leveraging Artificial Intelligence (AI) to improve outcomes for children with cancer, recently unveiled its complete visual identity. The design was officially adopted during a recent in-person consortium meeting held in Brussels in February 2023.
The visual identity includes comprehensive guidelines for the project’s branding assets, such as logo variations, icons, and banners, as well as typography and colour codes. The logo itself is based on two key elements that are intended to communicate the purpose of UNICA4EU and the shared vision of the consortium partners.
The first of these elements is a gold ribbon that represents childhood cancer. This ribbon reflects the community’s core purpose and underscores the importance of focusing on children in the fight against cancer. The second element is binary code, consisting of 1s and 0s, which serves as a nod to the role of AI applications and the concept of digital transformation in the UNICA4EU project.
In terms of colour, the UNICA4EU consortium chose a complementary palette of navy blue and gold. The navy blue serves to highlight the gold in the ribbon, while also lending a sense of sophistication and professionalism to the project. The gold, meanwhile, represents the importance of the consortium’s work and the hope it holds for improving outcomes for children with cancer.
To further drive home the message of the UNICA4EU project, a tagline was developed: AI for Children with Cancer. This succinct phrase encapsulates the core focus and goals of the consortium, while also helping to build awareness and support for its important work.
The complete visual identity of UNICA4EU serves as a powerful symbol of the consortium’s commitment to leveraging AI and digital technologies to improve outcomes for children with cancer. By creating a strong and cohesive visual identity, the consortium is better equipped to build awareness, attract support, and ultimately make a meaningful difference in the lives of those affected by childhood cancer.
